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PHILANTHROPY
COUNCIL
CREATING STRATEGIC PARTNERSHIPS FOR ULTRA-HIGH-NET-WORTH (UHNW) FAMILIES AND NON-PROFIT MISSIONS
626,619
Ultra-High-Net Worth (UHNW) individuals, who have more than $30M in net assets.
$190 Billion
The ultra wealthy gave a total of $190bn to philanthropic causes in 2022,
3,682
There will be 3,682 New Billionaires Over The Next 5 years
+25%
Ultra-High-Net-worth individuals (UHNW) gave 25% more in the last 5 years, that the preivous 5.
3 Reasons Ultra-Wealthy Are Not Giving To You
Limited Affiliation
Ultra-high-net-worth (UHNW) donors are asked for funds only through capital campaigns, or a regional project.
Limited Peer Engagement
Awards, gala and naming recognition still lacks the intimacy UHNW families need to learn and collaborate effectively with peers.
Over Familiarization
UHNW families value their time, and the company they keep. Focusing on luxury, instead of exclusivity is a mistake.
"Over the next 20 years, a massive transfer of wealth and assets will occur as the silent generation and baby boomers hand over the reins to millennials.
The transfer is happening amid seismic changes in how wealth is put to use. The difference in outlook between younger and older generations will result in a substantial reappraisal of strategies"
Douglas Elliman and Knight Frank, The Wealth Report, 2024.
How to Connect with UHNW
Broader Appeal
Many UHNW families give based on affiliation to their childhood, hometown, state or faith/believe system, not to the campaign appeal.
Peer Connections
Be a facilitator for authentic UHNW peer to peer networks. Real friendships can be rare when in high demand. Their giving is often influenced by peers.
Authentic Dialog
UHNW families can change society norms, but they may not know it. Dialog with them so they can create the biggest and broadest impact possible.